WHAT IS FRAGMENTED FUNDRAISING?
You're doing all the things.
Annual appeals. Major gifts. Email. Events. Giving Tuesday. Stewardship. Social Media. Board engagement. Maybe leaving the office on time every once in a while.
But none of it feels like it's working together. It's definitely a juggling act to keep everything moving.
That's what we call Fragmented Fundraising.
It's what happens when the pieces of your fundraising program become disconnected from each other and from the larger goal they're supposed to support.
The result? More activity. More pressure. More competing priorities - and not necessarily more revenue.
Your fundraising doesn't need more things to do.
It needs the things you're already doing to make sense together.
DOES THIS SOUND FAMILIAR?
Your fundraising calendar is full, but you’re not sure which activities actually drive revenue.
Major gifts, annual giving, events and digital fundraising operate like separate programs instead of parts of one strategy.
Every new idea becomes another thing somebody thinks you should be doing.
Your database contains plenty of information, but turning it into useful fundraising decisions is another matter entirely.
Your board wants fundraising results but isn’t always clear about how those results actually happen.
Year-end is approaching and suddenly everything feels urgent.
And underneath all of it is the same question:
With limited time, limited people and limited money, are we actually doing the right things?
That's what we mean by fragmented fundraising. The good news? It can be fixed.
WHAT'S INSIDE
Annual Fund/Campaign Gift Chart - enter your fundraising goal and it automatically calculates how many donors you need and at what levels
Development and Communications Plan Worksheet - track all of your team's goals, priorities, and status in one easy-to-use document. Includes a version to track budget as well
Goal Setting Template - An easy-to-use template to help you set realistic, achievable goals
Communications Calendar Planning - stay on top of what you're sending, when, and to whom
Fundraising and Communications Timeline - a high-level, one page map of what's happening and when so deadlines don't sneak up on you
Donor Stewardship Journey - set a plan for your post-gift cultivation activities and which donors receive what messages and at what timing
Donor-Prospect Ranking Template - track every donor's status towards gift so you can make accurate projections and know where to focus your attentions
BONUS: When you purchase the full Annual Fund Operating System you'll also receive a PDF version of The Fundraiser's Planner, a yearly calendar, journal and planning tool so you can track goals and stay on top of your daily to-do lists!
HOW IT WORKS
Instant download - you'll get immediate access to all the tools, no waiting for an email or additional resources to come later
Open the templates you need, make some minor edits to reflect your specific details, and you're off!
Plan your daily/weekly/monthly/quarterly goals and plans with The Fundraiser's Planner
Have your best fundraising year ever!